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Prime Group Continues Enduring Legacy Supporting Youth Development as Official Real Estate Partner for the Battles of the Blues and Maroons
As Prime Group marks 30 years of real estate excellence in Sri Lanka, the commitment to community and youth development has taken shape outside the built environment. This year, in a wider mission to invest in the institutions, traditions, and communities that form Sri Lanka’s future, Prime Group is the Official Real Estate Partner of two of the country’s most historic school cricket encounters — the 147th Battle of the Blues between Royal College and S. Thomas’ College, and the 96th Battle of the Maroons between Ananda College and Nalanda College.For nearly a century and a half, the Battle of the Blues, has continued an enduring heritage. A collision of rivalry, pride, and heritage binding generations of Royal College and S. Thomas' College, to something far greater than sport. Prime Group proudly joins the legacy as the Official Real Estate Partner. The partnership is a natural alignment between two entities grounded with the same visionary intent, resilience, and a promise to build with lasting impact.Just as the Battle of the Blues, Sri Lanka’s most prestigious and historic school cricket encounter, has shaped the character of the youth, Prime Group builds neighbourhoods designed to do the same, spaces in which communities take root, timeless memories are passed down, and belonging is foundational.The Battle of the Maroons also holds a vivid past with the inaugural match between Ananda College and Nalanda College taking place in 1924. Over the years, the fixture has served as a foundation for some of Sri Lanka’s finest cricketing talent, producing players who have gone on to represent clubs and also held the distinction as members of the nation team.As Official Real Estate Partner also of the 96th Battle of the Maroons, Prime Group is honoured to become part of the legacy, recognising the role the institutions have played in shaping leaders, professionals, and individuals for decades.Both partnerships are rooted in Prime Group’s dedication to youth empowerment and community development. The Battle of the Blues and Battle of the Maroons unite distinguished alumni, respected professionals, and influential figures produced by four of Sri Lanka’s most iconic schools. Supporting these historic encounters, Prime Group reinforces the commitment to youth empowerment, strengthening the foundation for a brighter, stronger future and building lasting relationships within Sri Lanka’s most influential communities.Ruminda Randeniya, CEO/Executive Director, Prime Lands (Pvt) said, “Sri Lanka is built on strong foundations, in sport, community, and the values we carry forward. For 147 years, the Battle of the Blues has shown that the strongest foundations endure, and the Battle of the Maroons, now in its 96th encounter, carries the same spirit. At Prime Group, we build with the same resolve and our partnership affirms it. The values of teamwork, resilience, and character of the encounter are the same values behind every real estate development we deliver. Prime Group extends warmest wishes to Royal College, S. Thomas’ College, Ananda College, and Nalanda College as they take to the field. Though only one side could claim each match, true victory, as always belongs to the spirit of the game and the future custodians it continues to inspire.
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Prime & Melwa Acquire 4 Acres of Premium Waterfront Land in Port City Colombo for USD 57.6Mn
Prime and Melwa, two Sri Lankan business powerhouses, have joined forces to mark a defining milestone in Sri Lanka’s most ambitious urban development initiative. The partnership has secured one of Port City Colombo’s best marina front land parcels, spanning over four acres and overlooking the stunning Indian Ocean.
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Prime Group Expands Its Footprint to Elevate Customer Experience and Reinforce Its Commitment to Excellence with the Launch of the Kalutara Branch
Prime Group, the real estate giant in Sri Lanka, celebrating 30 years of breakthrough innovation in the industry, highlighting trust, progress, and excellence, is expanding footprint with the opening the Group’s 7th branch in No. 270, Main Street, Kalutara - South. The new Kalutara branch is a strategically located and a technologically advanced space, designed to provide greater convenience and access to customers in and around the region, and is among several initiatives Prime Group has planned in the coming months. The opening of the Kalutara branch is also a key advancement in Prime Group progression of regional and international growth.Prime Group’s new Kalutara branch is situated with direct main road frontage and easy access to key urban amenities. The branch enhances customer convenience, highlighting Prime Group’s commitment to quality and innovation. Ruminda Randeniy, CEO, Prime Group, elaborated, “As industry pioneers in real estate and lifestyle solutions, the opening of Prime Group’s Kalutara branch is a deliberate step in our long‑term growth strategy. The dedicated branch aims to enhance accessibility and convenience for customers, but also strengthens our presence in a key regional location. It signals the Group’s commitment to purposeful expansion, customer‑focused innovation, and setting new benchmarks in service excellence. Combining our portfolio of landmark developments with modern branch amenities and operational efficiencies, we are creating greater value and strengthening Prime Group’s role as a trusted partner in shaping contemporary living and high‑value investment opportunities in Sri Lanka." With a future‑focused vision, the Group is committed to bold opportunities that broaden services and deliver meaningful solutions nationwide and globally, reinforcing the position as the country’s trusted leader in property and lifestyle innovation and as a proud corporate that taking Sri Lanka to the world. Prime Group is one of Sri Lanka’s most established real estate groups, with a 30-year legacy of contributing to the country’s urban development and economic progress. Over the past three decades, the Group has delivered more than 70 developments across residential, commercial, and mixed-use sectors, shaping modern living and working environments across Sri Lanka. Beyond real estate, Prime Group is guided by a strong commitment to nation-building, sustainability, and social responsibility, investing consistently in initiatives that support community wellbeing, critical infrastructure, healthcare, and education, extending its impact well beyond business. Dial 1322 to get connected to Prime Group or visit www.primelands.lk.
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Prime Group Stands with the Children of Police Families Affected by Cyclone Ditwah
In the aftermath of Cyclone Ditwah, while Sri Lanka Police officers worked tirelessly to safeguard lives and property across the country, many of their own families endured significant hardship. Recognizing this silent struggle, Prime Group launched a national-level initiative to support the children of affected police families, providing essential educational supplies and ensuring that their education could continue uninterrupted despite the challenges they faced.Prime Group supplied essential school materials to children affected by Cyclone Ditwah, helping them resume their studies with confidence and dignity. Through this initiative, undertaken as a responsible corporate citizen, 1000 students across Sri Lanka received support, with an investment of LKR 10 million.
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Prime Group builds nation’s most connected property experience with first‑of‑its‑kind technology ecosystem
Prime Group builds nation’s most connected property experience with first‑of‑its‑kind technology ecosystem Pioneering digital solutions to transform the property ownership experience, Prime Group, Sri Lanka’s leading real estate developer, has unveiled a revolutionary suite of digital tools following a comprehensive five-year digitalization journey in procurement, construction, project management, and customer workflows to transforms how Sri Lankans embrace their property dreams. Though standalone digital solutions are available in the market, Prime Group's distinction lies in creating an integrated ecosystem where all innovations work seamlessly together.Such a holistic approach offers customers unprecedented convenience, transparency, and efficiency throughout their path to homeownership, from dream to reality. Powering visionary initiatives, Prime Group is redefining accessibility, convenience, and excellence in real estate, assuring every customer can enjoy a seamless journey. Building homes using technology, Prime Group is championing a customer‑first mindset in every action. For the first time in Sri Lanka, Prime Group has launched 1322, a dedicated four-digit hotline exclusively for real estate inquiries. The customer-centric innovation provides property information, expert guidance, and support a phone call away, expanding homeownership opportunities in Sri Lanka. In a strategic alliance that propels innovation, Prime Group became the first corporate client in Sri Lanka to embrace DFCC Bank's API Banking platform (iConnect). The industry-first partnership with DFCC Bank facilitates paperless vendor payments, positioning Prime Group as a fintech pace‑setter. Eliminating manual processes and branch visits, Prime Group offers customers virtual accounts with instant reconciliation. In another industry-first, customer payments are recognized instantly, and automated receipts are sent via WhatsApp and email. The solution creates the first fully automated digital deposit and payment tracking system in Sri Lanka's real estate sector. The Prime Group believes property ownership deserves to be crafted to the measure the highest ideals. The Prime Edge mobile application delivers a complete real estate experience directly to the smartphone. Customers enjoy the luxury of managing their property journey digitally. They can also browse properties, track purchases, monitor payments, and even earn through referrals. The Prime Group invites customers to step into the future of property investment with Prime Bee. The AI-powered property assistant guides customers, with both text and voice interactions. Prime Bee helps to explore options, make informed decisions, and receive personalized support instantly. In partnership with Apartner (Pvt) Ltd, Prime Group introduced smart property management for 43 by the Sea Apartments, allowing residents to manage bills, maintenance, visitor access, and bookings through a dedicated app. Prime's in-house IT division, led by Chief Information Technology Officer Mr. Rasika Udayanga, drives these innovations through dedicated SAP and infrastructure teams. Their expertise integrates banking, ERP, and customer platforms while ensuring security and seamless stakeholder experiences. Rasika Udayanga, elaborated, “Prime’s technology ecosystem is designed to transform the real estate experience from the ground up. Integrating advanced digital tools into every stage of the journey, Prime Group is delivering unmatched transparency, efficiency, and value to our customers.” These comprehensive digital solutions address longstanding challenges in accessibility, payment processing, and customer support, positioning Prime Group as the definitive digital leader in Sri Lanka's real estate sector setting new industry standards for transparency and operational excellence. IMAGE
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Prime Group makes history with Sri Lanka's first luxury real estate client experience initiative 'Prime Premier'
Prime Group makes history with Sri Lanka's first luxury real estate client experience initiative 'Prime Premier'-First-of-its-kind premium initiative revolutionizes real estate industry in Sri Lanka-Celebrating three decades of industry leadership, Prime Group, Sri Lanka's most distinguished and pioneering real estate developer, unveiled 'Prime Premier', an exclusive client experience initiative designed to transform how discerning clientele engage with real estate.Located at No. 226, Lake Drive, Colombo 08, the sophisticated facility was ceremonially inaugurated by Prime Group's Chairman, Chairperson and CEO in the presence of distinguished officials and invitees. The visionary initiative is part of Prime Group's anniversary celebrations to showcase the company’s proven commitment to excellence, trust, and client satisfaction.Prime Premier emerges as the real estate industry's first bespoke client experience initiative of its kind in Sri Lanka, introducing revolutionary paradigms in client relationships, establishing an unparalleled industry benchmark. The pioneering approach highlights the Group's leadership in driving sector-wide progressive change.Prime Group Chairman Brahmanage Premalal stated, "Prime Premier is the culmination of our three-decade journey and illustrates how deeply we value our clientele. The initiative surpasses conventional spaces to deliver an immersive experience in luxury real estate engagement. Our commitment extends beyond traditional property transactions to create bespoke experiences that perfectly align with our clients' future aspirations and sophisticated expectations."Distinguished from conventional offices, the initiative offers an elegant and refined ambiance, enabling clients to explore opportunities in a relaxed, pressure-free environment at their preferred pace. The refined setting is equipped with modern technology and supported by a dedicated team of seasoned industry professionals. The facility also seamlessly blends comfort with sophistication, where every interaction is both productive and pleasurable.In today's competitive luxury market, Prime Group's Prime Premier stands as a strategic investment, distinctly positioning the company as the industry's foremost innovator. The pioneering initiative is a catalyst that elevates Prime Group above industry peers. As a platform, the initiative provides the foundation to cultivate enduring client partnerships and drive sustainable growth, enhancing Prime Group’s reputation and deepening trust as Sri Lanka's most reliable luxury real estate advisor.The Prime Premier initiative demonstrates Prime Group's continued dedication to setting new industry standards, honouring three decades of outstanding service to Sri Lanka's most discerning property investors and homeowners.
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Prime Group launches Prime Edge as Sri Lanka’s first all-in-one real estate mobile app
Prime Group launches Prime Edge as Sri Lanka’s first all-in-one real estate mobile app
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Prime Group’s Legacy in Real Estate Featured in Kotler’s Essential of Modern Marketing
Prime Group’s Legacy in Real Estate Featured in Kotler’s Essential of Modern Marketing
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Marking a Historic Milestone, Prime Group and FSLGA seal public-private synergy to elevate Local Government capacity nationwide
Marking a Historic Milestone, Prime Group and FSLGA seal public-private synergy to elevate Local Government capacity nationwide
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Prime Group appoints international music icon Umaria Sinhawansa as Global Brand Ambassador
Prime Group appoints international music icon Umaria Sinhawansa as Global Brand Ambassador
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