2018-05-17
Prime Group builds nation’s most connected property experience with first‑of‑its‑kind technology ecosystem Pioneering digital solutions to transform the property ownership experience, Prime Group, Sri Lanka’s leading real estate developer, has unveiled a revolutionary suite of digital tools following a comprehensive five-year digitalization journey in procurement, construction, project management, and customer workflows to transforms how Sri Lankans embrace their property dreams. Though standalone digital solutions are available in the market, Prime Group's distinction lies in creating an integrated ecosystem where all innovations work seamlessly together. Such a holistic approach offers customers unprecedented convenience, transparency, and efficiency throughout their path to homeownership, from dream to reality. Powering visionary initiatives, Prime Group is redefining accessibility, convenience, and excellence in real estate, assuring every customer can enjoy a seamless journey. Building homes using technology, Prime Group is championing a customer‑first mindset in every action. For the first time in Sri Lanka, Prime Group has launched 1322, a dedicated four-digit hotline exclusively for real estate inquiries. The customer-centric innovation provides property information, expert guidance, and support a phone call away, expanding homeownership opportunities in Sri Lanka. In a strategic alliance that propels innovation, Prime Group became the first corporate client in Sri Lanka to embrace DFCC Bank's API Banking platform (iConnect). The industry-first partnership with DFCC Bank facilitates paperless vendor payments, positioning Prime Group as a fintech pace‑setter. Eliminating manual processes and branch visits, Prime Group offers customers virtual accounts with instant reconciliation. In another industry-first, customer payments are recognized instantly, and automated receipts are sent via WhatsApp and email. The solution creates the first fully automated digital deposit and payment tracking system in Sri Lanka's real estate sector. The Prime Group believes property ownership deserves to be crafted to the measure the highest ideals. The Prime Edge mobile application delivers a complete real estate experience directly to the smartphone. Customers enjoy the luxury of managing their property journey digitally. They can also browse properties, track purchases, monitor payments, and even earn through referrals. The Prime Group invites customers to step into the future of property investment with Prime Bee. The AI-powered property assistant guides customers, with both text and voice interactions. Prime Bee helps to explore options, make informed decisions, and receive personalized support instantly. In partnership with Apartner (Pvt) Ltd, Prime Group introduced smart property management for 43 by the Sea Apartments, allowing residents to manage bills, maintenance, visitor access, and bookings through a dedicated app. Prime's in-house IT division, led by Chief Information Technology Officer Mr. Rasika Udayanga, drives these innovations through dedicated SAP and infrastructure teams. Their expertise integrates banking, ERP, and customer platforms while ensuring security and seamless stakeholder experiences. Rasika Udayanga, elaborated, “Prime’s technology ecosystem is designed to transform the real estate experience from the ground up. Integrating advanced digital tools into every stage of the journey, Prime Group is delivering unmatched transparency, efficiency, and value to our customers.” These comprehensive digital solutions address longstanding challenges in accessibility, payment processing, and customer support, positioning Prime Group as the definitive digital leader in Sri Lanka's real estate sector setting new industry standards for transparency and operational excellence. IMAGE
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Prime Group makes history with Sri Lanka's first luxury real estate client experience initiative 'Prime Premier'-First-of-its-kind premium initiative revolutionizes real estate industry in Sri Lanka-Celebrating three decades of industry leadership, Prime Group, Sri Lanka's most distinguished and pioneering real estate developer, unveiled 'Prime Premier', an exclusive client experience initiative designed to transform how discerning clientele engage with real estate.Located at No. 226, Lake Drive, Colombo 08, the sophisticated facility was ceremonially inaugurated by Prime Group's Chairman, Chairperson and CEO in the presence of distinguished officials and invitees. The visionary initiative is part of Prime Group's anniversary celebrations to showcase the company’s proven commitment to excellence, trust, and client satisfaction.Prime Premier emerges as the real estate industry's first bespoke client experience initiative of its kind in Sri Lanka, introducing revolutionary paradigms in client relationships, establishing an unparalleled industry benchmark. The pioneering approach highlights the Group's leadership in driving sector-wide progressive change.Prime Group Chairman Brahmanage Premalal stated, "Prime Premier is the culmination of our three-decade journey and illustrates how deeply we value our clientele. The initiative surpasses conventional spaces to deliver an immersive experience in luxury real estate engagement. Our commitment extends beyond traditional property transactions to create bespoke experiences that perfectly align with our clients' future aspirations and sophisticated expectations."Distinguished from conventional offices, the initiative offers an elegant and refined ambiance, enabling clients to explore opportunities in a relaxed, pressure-free environment at their preferred pace. The refined setting is equipped with modern technology and supported by a dedicated team of seasoned industry professionals. The facility also seamlessly blends comfort with sophistication, where every interaction is both productive and pleasurable.In today's competitive luxury market, Prime Group's Prime Premier stands as a strategic investment, distinctly positioning the company as the industry's foremost innovator. The pioneering initiative is a catalyst that elevates Prime Group above industry peers. As a platform, the initiative provides the foundation to cultivate enduring client partnerships and drive sustainable growth, enhancing Prime Group’s reputation and deepening trust as Sri Lanka's most reliable luxury real estate advisor.The Prime Premier initiative demonstrates Prime Group's continued dedication to setting new industry standards, honouring three decades of outstanding service to Sri Lanka's most discerning property investors and homeowners.
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Prime Group makes history with Sri Lanka's first luxury real estate client experience initiative 'Prime Premier'-First-of-its-kind premium initiative revolutionizes real estate industry in Sri Lanka-Celebrating three decades of industry leadership, Prime Group, Sri Lanka's most distinguished and pioneering real estate developer, unveiled 'Prime Premier', an exclusive client experience initiative designed to transform how discerning clientele engage with real estate.Located at No. 226, Lake Drive, Colombo 08, the sophisticated facility was ceremonially inaugurated by Prime Group's Chairman, Chairperson and CEO in the presence of distinguished officials and invitees. The visionary initiative is part of Prime Group's anniversary celebrations to showcase the company’s proven commitment to excellence, trust, and client satisfaction.Prime Premier emerges as the real estate industry's first bespoke client experience initiative of its kind in Sri Lanka, introducing revolutionary paradigms in client relationships, establishing an unparalleled industry benchmark. The pioneering approach highlights the Group's leadership in driving sector-wide progressive change.Prime Group Chairman Brahmanage Premalal stated, "Prime Premier is the culmination of our three-decade journey and illustrates how deeply we value our clientele. The initiative surpasses conventional spaces to deliver an immersive experience in luxury real estate engagement. Our commitment extends beyond traditional property transactions to create bespoke experiences that perfectly align with our clients' future aspirations and sophisticated expectations."Distinguished from conventional offices, the initiative offers an elegant and refined ambiance, enabling clients to explore opportunities in a relaxed, pressure-free environment at their preferred pace. The refined setting is equipped with modern technology and supported by a dedicated team of seasoned industry professionals. The facility also seamlessly blends comfort with sophistication, where every interaction is both productive and pleasurable.In today's competitive luxury market, Prime Group's Prime Premier stands as a strategic investment, distinctly positioning the company as the industry's foremost innovator. The pioneering initiative is a catalyst that elevates Prime Group above industry peers. As a platform, the initiative provides the foundation to cultivate enduring client partnerships and drive sustainable growth, enhancing Prime Group’s reputation and deepening trust as Sri Lanka's most reliable luxury real estate advisor.The Prime Premier initiative demonstrates Prime Group's continued dedication to setting new industry standards, honouring three decades of outstanding service to Sri Lanka's most discerning property investors and homeowners.
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Prime Group launches Prime Edge as Sri Lanka’s first all-in-one real estate mobile app
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Prime Group’s Legacy in Real Estate Featured in Kotler’s Essential of Modern Marketing
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Marking a Historic Milestone, Prime Group and FSLGA seal public-private synergy to elevate Local Government capacity nationwide
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Prime Group appoints international music icon Umaria Sinhawansa as Global Brand Ambassador
READ MOREPrime Lands Recognized as "Most Innovative Property Developer – Sri Lanka 2025" by World Economic Magazine Awards USA
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Prime Group unveils innovative Public-Private collaboration initiative to enhance Government service excellence
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Prime Group Unveils Prime Max to Redefine Homeownership and Wealth Creation
READ MOREPrime Group, Sri Lanka’s premier real estate developer, comprises a dynamic portfolio of subsidiaries. Together, we create innovative and value-driven solutions to fulfill every property need.
Prime Lands Residencies PLC
Bhoomi Reality Holdings
HNB Finance PLC
PRIME GROUP DUBAI
Prime Lands Australia